Kadimah Print Case Study
Kadimah is a South African based family-owned business. For the past 25 years Kadimah has brought a complete print and branding solution to customers throughout the African continent.
Providing flyers, posters, brochures, magazines, catalogues, reports, textbooks, examination papers, stationery, boxes, labels, banners and signage. Plus, promotional gifts and corporate clothing. For example, for one national coffee chain they supply cup sleeves, packaging lines and other in-store point-of-sale products such as table talkers and posters and for good measure they also produce and embroider their ultra-cool staff hoodies!
The challenge Kadimah faced was rapid growth in the business and their expansion into new African markets. Their manual processes did not allow Kadimah to get quotations from their suppliers fast enough to support their clients.
To get quoted prices from suppliers and then to review these for customers and ultimately place orders on their behalf was taking days. It needed to be done within hours.
Plus, there was no visibility of sales activity: they lacked knowledge of the pipelines and performance of each sales representative.
Then, in addition, Kadimah had the challenge of trading in a multinational environment. Using many different currencies across Africa. Manually converting and checking currency rates was challenging to say the least and definitely prone to errors.
The solution was to automate the process of requests, quotations and orders on the Claritum Cloud solution. Allowing Kadimah to automate their interactions with customers and suppliers.
Kadimah can now send quote requests to suppliers globally and respond to their customers in appropriate local currencies.
Trading in multiple currencies is simplified and automated on the Claritum platform.
The full Request for Quote Process is automated and the responses on print related requirements for Kadimah’s customers is now defined in hours not days.
In addition, the solution selects suppliers depending on the request. Ensuring that only those suppliers capable of supporting the request are asked to quote. Specification Forms cover the range of products that Kadimah want to source and allow Kadimah to respond rapidly to customer requests. Kadimah can also quickly generate new Specification Forms from saved templates that they have generated.
For invoicing, Kadimah can create Sales Invoices and Supplier invoices from the system and export these into their Sage financial system.
Currently Kadimah have 10 users on the Claritum system to support their ever-expanding customer base.
All activity is tracked by sales representative, so that reports can be generated for each sales representative.
Kadimah can now store and manage the data for customers, suppliers and sales representatives all in one place.
Providing visibility of Kadimah’s Sales Representatives activity including:
- The results they achieved for their customers
- Margins achieved on a job by job basis
- Prices and mark-ups (to calculate margin)
Kadimah customers have seen a better service response, that now includes multiple checks and balances on sourced items. Thus ensuring a smooth roll out of any new campaigns and price changes.
This across multiple country boundaries and using multiple currencies that is all managed within the Claritum solution.
Tracking sales activity
The Claritum platform allows Kadimah to track their sales activity and predict their business activity
Claritum supports multiple currencies, allowing Kadimah to develop their business across Africa.
Claritum supports supplier quotations and selective supplier invitations to tender.