Mayence: Marketing Services Provider Case Study

The Challenge

Headquartered in Paris, France, Mayence operates a model that combines in-country presence to service multi-national clients with centralised services such as supply chain, procurement and finance. Whilst this approach provides significant alignment with Client requirements, it also poses challenges in terms of gaining and maintaining visibility and control of local client needs with centralised management, billing and reporting functions.

In order to maintain their record of consistent growth, the management team recognised the need for a powerful online platform to automate specifying, supplier selection, ordering, delivery, invoicing and reporting across the entire organisation.

Not only did the required solution need to be easy to deploy to large numbers of clients and in country account teams, for the wide range of service offerings, it had to enable suppliers to respond to bid requests and manage quotations and orders where-ever in the world they were located. Whilst some ‘quick response’ suppliers were located close to local client offices, some suppliers were engaged to produce work for multiple client countries and sites, and for large volume deals suppliers were sourced in China and South East Asia. So the platform had to support localised languages, currencies, sales tax regimes and time zones.

After a thorough evaluation of potential providers, they selected Claritum’s Enterprise Platform.

The Solution

Mayence and Claritum worked closely to define client requirements and that of the business and to implement the platform across the various service lines and countries. The team’s collaborated to localise for specific market needs, customise to fit key client requirements and integrate across multiple client deployments of SAP.

Claritum trained the Mayence local account and client teams to ensure compliance to best practice processes. This approach resulted in significant efficiencies and high quality management information.

Mayence clients, suppliers, agencies and staff interact within Claritum’s single collaborative platform to view and monitor project milestones, to directly control or change the characteristics of a product, and to disseminate information. The platform helps order new materials, order stock items, customise products, track production, assure quality and approvals and enables online reporting across the entire supply chain.

The Mayence business analysts worked closely with the Claritum data team to define, build and deploy a comprehensive suite of client facing, operational and management reports and enable management to gain deep insights into their business and make more informed business decisions.

The Result

By deploying the Claritum platform across their pan-European businesses, Mayence has gained a valuable advantage in a highly competitive market. They now have a ‘global view’ in real time of local operations. This unique visibility and control means that they can deliver higher service levels, better prices, shorter ‘time-to-market’ and improved quality for their globally recognised client base whilst protecting their margins as they continue to grow. For the first time they have the management information and analytics capabilities across every transaction in every country, service line and client.