Claritum enables fast growth for design agency
Cubiquity Media is an award-winning creative design and market-leading agency. Providing a range of creative and procurement services with a team of highly creative, talented people at the helm. Cubiquity ranked No. 95 on “The Times” Fast Track league of the fastest growing companies in the UK (2013) record annual growth in excess of 50% year on year. This impressive growth is a direct result of consistently delivering great results and service to household names such as P&O Cruises, easyJet, Taylor Wimpey, Virgin Holidays, Miele and Berkeley Homes.
When Cubiquity were looking for a platform to support their ambitious growth plans, they needed an online solution to streamline their processes, while, at the same time, manage an increasing range of products and services.
Cubiquity needed sophisticated business intelligence to monitor key performance metrics and identify improvements to its business. Achieving rapid growth whilst maintaining high levels of service to clients and protecting good margins was an essential requirement for the business.
Cubiquity wanted to provide their clients with an easy to use online ordering facility. Giving clients access to self-service ordering was essential to grow revenues and provide customers with a great experience 24×7.
The company needed to manage line item profitability within a single
platform – ensuring visibility and control of costs from initial enquiry
through to final invoice.
Cubiquity selected Claritum’s Enterprise platform.
Claritum Enterprise matched Cubiquity’s agency business model perfectly: they can manage both customers and suppliers in a single platform, capture inbound enquiries and orders from clients then efficiently process orders and deliveries with multiple suppliers whilst ensuring they maintain and grow their business.
Claritum enabled Cubiquity to provide their client’s with highly personalised ordering portals, or storefronts, which clients use to specify new requirements, order products and services and track deliveries. This capability not only saves client’s time and money, it helps Cubiquity focus on client service and retention.
From the client point of view, the process is so easy. They simply log in, find and order the item they need or specify a new requirement. The platform ensures availability, pricing, approvals, spend limits, delivery compliance and a host of controls to enforce best practice and a seamless user experience. Cubiquity can automate order processing and fulfilment or manually intervene where necessary to ensure the right product is sourced from the right supplier, on time, every time.
The Claritum platform has enabled Cubiquity to extend its product and service offering to clients: from highly bespoke creative services and ad hoc marketing print, point-of-sale and direct mail items to more standardised stocked and configured products, personalised promotional products and print on demand.
Cubiquity’s stellar, 50% revenue growth is proof that they have a well run business.
To achieve this while while maintaining margins and providing great Client service is why Cubiquity rely on Claritum’s Enterprise platform to manage their business processes.
Differentiate from Competitors
The ability to provide client’s with a single ordering point for all their requirements has helped Cubiquity differentiate from competitors to win new clients but also increase their share of a client’s budget.
Increasingly, Cubiquity are being asked by Client’s to further streamline their marketing supply chain. Claritum has been integrated into Client’s purchasing systems to automate inbound ordering.