Marketing Services Provider Case Study Claritum

Marketing Services Provider Case Study

The Challenge

Headquartered in Paris, France, this Client’s operating model combines in-country presence to service multi-national clients with centralised services such as supply chain, procurement and finance. Whilst this approach provides significant alignment with Client requirements, it also poses challenges in terms of gaining and maintaining visibility and control of local client needs with centralised management, billing and reporting functions.

In order to maintain their record of consistent growth, the management team recognised the need for a powerful online platform to automate specifying, supplier selection, ordering, delivery, invoicing and reporting across the entire organisation.

Not only did the required solution need to be easy to deploy to large numbers of clients and in country account teams for the wide range of service offerings, it had to enable suppliers to respond to bid requests and manage orders where-ever in the world they were located. Whilst some ‘quick response’ suppliers where located close to local client offices, some suppliers were engaged to produce work for multiple client countries and sites, and for large volume deals suppliers were sourced in China and South East Asia. So the platform had to support localised for languages, currencies, sales tax regimes, time zones and other needs.

After a thorough evaluation of potential providers, they selected Claritum’s cloud based spend management platform.

The Solution

Claritum’s cloud spend management platform is highly capable – covering sourcing, supplier management, catalogue, procurement, invoicing and reporting. Claritum specialise in complex expenditure such as marketing services, print, packaging and similar made-to-order products and services and have a track record of delivering highly capable solutions for medium to large procurement service providers in Europe, North America and AsiaPac.

The company and Claritum worked closely to define client requirements and that of the business and to implement the platform across the various service lines and countries. The team’s collaborated to localise for specific market needs, customise to fit key client requirements and integrate across multiple client deployments of SAP.
Claritum trained the local account and client teams to ensure compliance to best practice processes. This approach resulted in significant efficiencies and high quality management information.

Their clients, suppliers, agencies and staff interact within Claritum’s single collaborative platform to view and monitor project milestones, to directly control or change the characteristics of a product, and to disseminate information. The platform helps order new materials, order stock items, customise products, track production, assure quality and approvals and enables online reporting across the entire supply chain.

The business analysts worked closely with the Claritum data team to define, build and deploy a comprehensive suite of client facing, operational and supplier management reports and enable management to gain deep insights into their business and make more informed business decisions.

Client Gained a Valuable Advantage in a Highly Competitive Market

They can deliver higher service levels, better prices, shorter ‘time-to-market’ and improved quality for their globally recognised client base



ERP integrations

happy client

With Claritum, I can get my job done quicker and more accurately. I spend more time with clients and suppliers, so I can deliver more value to our clients.


By deploying the Claritum platform across their pan-European businesses, this company have gained a valuable advantage in a highly competitive market. They now have a ‘global view’ in real time of local operations. This unique visibility and control means that they can deliver higher service levels, better prices, shorter ‘time-to-market’ and improved quality for their globally recognised client base whilst protecting their margins as they continue to grow. For the first time they have the management information and analytics capabilities across every transaction in every country, service line and client.

Find out how Claritum could help your business

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