The London Borough of Ealing is the largest in west London, third largest of the London boroughs, with 310,000 residents, 13,365 businesses and a budget of £266 million.
With increasing pressure to deliver cost reductions and value for money across the organisation, Ealing are looking at improving processes to drive cost savings and efficiencies.
Ralph Brandhorst (senior production manager), in the central Marketing & Communications department is working with Claritum to develop systems and processes that will reduce time/costs associated with designing and producing all documents and any marketing and communications media. Within any organization there exists the hidden cost / time executives spend creating documents and ensuring they meet corporate branding guidelines, which could be reduced and used to make a greater contribution to service objectives.
To address this Claritum are proposing a complete solution for Ealing that encompasses branded templates, user portal interface, internal print management and costing and charging. This can be added to the existing Claritum deployment which ensures sourcing and procurement meet corporate requirements and deliver best value on every transaction. A combination of matrix and bid costings covers a wide range of media from photography and design to complicated mailings and distributions. An interface to internal council systems provides semi-automated financial transactions.
The bottom line benefits to Ealing are cost savings and process efficiencies. Less tangible but increasingly valuable benefits will be derived from strengthening the Ealing brand and improving the effectiveness of communications media.
Ralph Brandhorst said “We estimate the reduction in direct and indirect costs will be many times the costs of the system improvements as well as providing many non cost benefits. It is an area many public sector organisations are looking at”.
Phil Martin, Marketing Manager of Claritum said: “With the pressure on public sector spending we are delighted that Ealing are seeing real tangible efficiencies and savings from using Claritum. Our public sector clients are all reporting similar benefits and provide a best practice template for other local authorities. It is clear that the successes we have seen at our public sector clients provides proof that significant, measurable and sustainable value for money can be achieved from print, marketing and document services. We are seeing an unprecedented level of interest from councils, universities and other non for profits right across the country.”


