MicroStrategy have announced it has enhanced its OEM programme by offering new capabilities within its business intelligence (BI) platform, MicroStrategy 9, specifically aimed at software-as-a-service (SaaS) companies. These include in-memory BI, improved security integration and a plug-in architecture.
This move represents a more concerted effort by MicroStrategy to build its indirect channel and widen the appeal of its software to other industries and sectors.
MicroStrategy 9 offers a range of features that make the platform more suitable towards multi-tenant applications. These include new end-user design features, in-memory BI enabling higher data scalability for larger multi-tenant systems, improved security integration with third-party tools, a plug-in architecture for simpler customisation and the ability for different companies to use their own reporting terminology via its metadata layer.
All such features are expected to make the process of integrating and leveraging MicroStrategy’s software within third-party SaaS providers more straightforward and seamless.
This is evidence that the company is building momentum through its channel partners.
By making it easier to OEM its software with third-party SaaS technology providers, MicroStrategy can widen its appeal to other industries and sectors that it would not ordinarily target. For instance, Claritum is one such SaaS OEM partner that specialises in on-demand print spend management and targets both large enterprises and SMEs.
Claritum has partnered with MicroStrategy software to provide support for improved decision-making through realtime business intelligence. Through this agreement Claritum can add additional reporting and analysis functionality to its spend management solution while MicroStrategy generates additional revenues from selling its software in a new market.
Clairum’s technology partner network is key to delivering powerful integrated software-as-a-service solutions to their clients. This approach ensures their clients have access to a highly flexible portfolio of best of breed on demand capabilities in order to maximise the benefit delivered.

