Claritum are pleased to announce they will be exhibiting at MediaPro 09 on the 4th and 5th Of November
London’s prestigious Old Billingsgate will be the setting for a unique industry event for those involved in the creation, production, procurement and distribution of media and marketing communications.

Until now there has not been an exhibition that covers the whole media and marketing supply chain, from content creation to the point of delivery to the target audience.

This is a unique event over two days and is organised by the publisher behind PrintMedia Management, First City Media, which also publishes The Print Business and Brand Management magazines. The magazines regularly talk to 40,000 media professionals, and MediaPro will therefore utilise the market intelligence that only close proximity to these marketplaces can provide.

If you are a media or marketing communication professional that creates, produces, or procures. You’re probably under pressure to constantly review your costs, and almost certainly you would welcome technology and services that will help you to reduce the cost and time to market of your content – but while doing that, there is no room for compromise when it comes to quality.

 
As Well as an exhibition, MediaPro 09 will feature a seminar and keynote programme delivering thought leadership, customer case studies, cutting edge tutorials and technical workshops.

There will be more than 60 free seminars, across a range of specialised theatres which will encompass Creative, Pre-Media, Print and Paper, Circulation and Distribution, and Brand Management. Key issues such as innovation, cost effectiveness, increased ROI and quality improvement across print and paper, web, video, rich internet applications, interactive and mobile will be addressed.

Come and see Claritum on stand 96, where you will be able to receive a real time demonstration of the system and see how we can provide your organisation with cost savings and efficiencies,
• www.mediaproexpo.co.uk

In most organisations print is a category neglected for cost savings and process efficiencies. Typically the print buyers only have time to support the marketing function, leaving the rest of the business to fend for themselves. This can result in high levels of ad hoc buying from local suppliers, often at inflated prices. If a departmental manager needs some letterheads or a branch manager needs promotional POS, there’s always an eager supplier willing to take their business. Non-expert buyers are often blind to the impact of late changes to specifications or amendments to artwork, and suppliers are only too happy to help.

Commodity print can quickly and easily be standardised into commonly available specifications and pre-negotiated contract prices set with approved suppliers. Items such as stationery, business cards, forms, documents, point-of-sale and marketing merchandise can be provided in an easy to use online ordering portal and rolled out across the entire organisation. By mandating its use, volumes increase with approved suppliers with resultant savings and quality improvements.

It may be tempting to take advantage of ‘free’ portals provided by suppliers. But the cost of providing service is just added to your print invoice, further masking the true print cost. Locking yourself in to a single source supplier just to get access to online ordering is a costly strategy. Claritum’s self-service customer portals not only automate the ordering for non-expert users but streamlines the entire order-to-pay process for a wide range of print and documents.

Whether the type of print ordered, the vendor independent system can route press ready artwork and appropriate purchase order information directly to the right supplier for the job. The system can automate the supplier selection process based on pre-set parameters of price, capability and performance.