Claritum has rolled out a self-service marketing portal to 2,400 users of a leading wealth management company on behalf of a London based communications management group.
The solution streamlines the process of ordering, approving and budgeting for marketing print, stationery, variable data print and stock items.
Back-office order processing is automated to eliminate cost, improve response times, provide a comprehensive audit trail and extensive management information.
The UK division of a global pharmaceuticals company has provided its customers with personalised marketing portals to order co-branded marketing literature and stationery.
Customers receive materials personalised to their business as part of a value added offering.
The print orders are routed directly to appropriate production facilities or are fulfilled from stock without manual intervention, reducing costs, improving turnaround response times and eliminating errors.
Claritum’s marketing manager Phil Martin commented, “This deployment illustrates Claritum’s competitive edge. Our client had tried for 6 months to re-engineer an existing solution to have the required capabilities, without success. We solved the problem in 7 days. Our experience in providing sophisticated solutions to handle complex spends sets us aside. With more and more multi-site print spend management solutions out there we have the toolset to quickly deploy powerful, proven self-service capabilities”.
Claritum have been successful in winning another local Government contract in the London area.
Greenwich Council selected Claritum after a lengthy research process in a bid to increase efficiencies and streamline their whole print management process.
Greenwich hope to see considerable savings and efficiencies and are about to implement a customer portal where users can directly order a range of documents; print and variable data (e.g. business cards) through the council’s intranet, with order processing fully automated through to invoicing and file submission.
Phil Martin, Marketing Manager of Claritum said:
“I am very pleased we now have Greenwich on board. Since we won the London Borough of Enfield contract, we have been working hard to raise the profile of Claritum in this sector, at a time where local governments are under pressure to improve standards and drive better value for money procurement. We now have a number Councils that have signed up in the London area, we can look into the possibility of shared services, which is an exciting prospect”
As a consequence of the spending review, The London Borough of Enfield had already implemented an e-procurement solution, however it was soon apparent that print was too complex a spend category to manage because every job is unique, specifications vary, prices change and supplier performance is variable.
Enfield’s in-house printing facility had dated and inefficient machinery. Manual processes resulted in low utilization, only servicing a limited number of council employees.
Enfield decided to proactively transform the print unit into a dynamic profit centre by separating print services and focusing on copying, scanning, 1 and 2 colour print, digital and outsourcing litho to a framework of approved printers.
To facilitate this change meant Enfield had to implement a sophisticated print procurement solution, to streamline the print supply chain and aid procuring, managing and paying for print.
Enfield investigated the options available to them, and invested much time and effort evaluating possible solutions. After extensive research the decision was made to implement Claritum.
Claritum also adhered to the business processes within the Office of Governments Commerce document “E-procurement Functional Requirements Specification” which specifies the requirements for e-procurement interoperability.
The time taken to specify and gain prices either via contract prices or RFQ from the approved roster have been significantly reduced, and the print team has total transparency of the prices quoted. The purchasing team is satisfied that the prices submitted by suppliers in the tender are the maximum the Council will pay.
Enfield are seeing the benefits of increased efficiencies and savings.
Customers can directly order a range of documents; print and variable data (eg business cards) through the council’s intranet, with order processing fully automated through to invoicing and file submission.
After the success of Enfield, Claritum has won more Local Government and Public Sector clients and is assessing the potential of shared services to further drive value for money in the sector.
